Foundation, concealers and tinted moisturizers are no longer just for the ladies. Male makeup products are readily available now too. Male makeup lines may be missing glittery mascaras, purple eyeliners and pink lipsticks. But, they are certainly filled with tanning lotions, lip balms and so much more. This is a new age for men and it’s not only the ladies who get to spend hours primping each morning – they can do that too.

It’s no secret that actors, rock stars and stage performers constantly use make up. Obviously, the band members of KISS weren’t born with black and white faces. Nor were punk rockers naturally gifted with dark lids and long lashes. Even male news anchors don’t look as matte and as perfect under the hot studio lights if they didn’t have the right foundation on. No, these men have long embraced the power of make up.

Some might think that only drugstore makeup brands carry make up for men. Well – they’re wrong. The latest line of Male makeup comes from one of the most revered fashion and beauty houses today – Yves Saint Laurent. To start, YSL Concealers made for men called ‘Touche Eclat’ will be hitting the stores this weekend and YSL is very optimistic. They believe that the product line will be widely accepted – not only by celebrity stylists but by regular Joes as well.